Africa’s # 1 Hair Extensions Brand Debuts US With Darling Brand Ambassador Teyana Taylor
The latest brand under the Godrej North America umbrella, the brand’s U.S. launch today also unveiled its partnership with the multi-hyphenated artist, Teyana taylor, renowned actress, dancer, choreographer, director, model and singer-songwriter. With Taylor, who is currently embarking on their farewell tour, “The Last Rose Petal”, the brand will continue its shared mission of empowering women to take power.
“Teyana taylor is a confident and powerful woman who encourages others to go their own way and embrace their unique styles – we couldn’t have chosen a better Ambassador to amplify Darling’s attitude and spirit, âsaid Strong kendria, Executive Vice President and Chief Marketing and Innovation Officer of Godrej North America. “We are delighted to be working with Teyana and are delighted that she is presenting the brand on her Last Rose Petal tour. As an artist, mother and innovator, she embodies the multifaceted nature of women who want it all and creates her future. with ingenuity and style. ” âOur Darling consumers would also have a chance to gain VIP experience for the tour in multiple locations by visiting darlinghair.com,â said Henri esiaba, Senior Director of Marketing for Darling.
As part of the partnership, Taylor will be the face of the brand’s wide variety of styles on its farewell tour – from braids and faux locs to ponytails – and display the power and confidence of what it means to be a beloved woman. Together, Darling and Taylor will create gorgeous content from the in-action expansions that will be played at the start of each tour stop this fall, host moments of surprise and fun to introduce the brand to consumers first-hand, execute a pop experience. up two days in Atlanta, Georgia with styling and mentoring sessions, and much more.
âAs a woman with natural hair, I fell in love with textured hair extensions like locs, braids and twists because they fit my everyday lifestyle,â Taylor said of this exciting partnership. As an active woman, it’s important to know that you are partnering with a brand that not only gives you great style selections, but keeps your hair healthy by styling it protectively. Darling offers textures that blend seamlessly and resemble natural hair, ensuring you are going to look your best and feel your best without having to change who you naturally are. âAs a brand ambassador, I’m excited to be rocking a variety of styles and helping women around the world know they have IT. “
Darling will provide a product overview and steps on how to recreate Taylor’s looks, as well as expert advice from the celebrity hairstylist and braider ambassador, Xia charles. The content will be broadcast on social media and show how Darling empowers the wearer to be the most daring by inspiring black women who wear protective styles with top extensions.
Darling’s Natural Texture Extensions are made with premium synthetic fibers that are non-tangling, easy to manage and soft to the touch. Available in a range of colors and categories, including hooks, braids, ponytails, and locDarling’s premium textured fibers blend seamlessly with straight, natural hair.
Darling is the number one hair extensions brand in Africa which is now available for purchase in United States. Each Darling style is designed to showcase the simplicity, sensuality and versatility of the protective style. The brand’s mission is to deliver premium, ultra-blendable extensions, delivering a texture that inspires black women with protective styles to own their power and be the boldest. The extensions, available in braids, locs, hooks and ponytails, look and behave like natural, healthy textured hair. Darling Extensions are available for purchase online at Amazon.com and in-store at Walmart with more retailers coming in 2022. Learn more online: @officialdarlingusa # Honey, I have it.