Do what comes naturally: natural hair treatment

NEW YORK, October 10, 2016 / PRNewswire / – Today we are all more aware than ever of what we put in and on our bodies. We celebrate the local foods that arrive on our table from the shortest possible distances. We reduce our diet to the cleanest essentials, avoiding chemicals, additives and artificial ingredients. We remove highly manufactured and potentially toxic materials from our homes. We scrutinize products that come into contact with our skin, preferring those that most faithfully reflect nature’s ingredients, to avoid the risk of unwanted reactions, irritation or sensitivities.

What is the natural origin?
In the case of the latter, the notion of ingredients “of natural origin” resonates with force. An ingredient is classified as of natural origin if it is unchanged from its natural state or if it has undergone processing, while retaining more than 50% of its molecular structure from its original plant or mineral source. By this definition, products of Natural Origin are free from parabens, sulfates, silicones and artificial colors. They are clean and pure. They are good for humans and good for the environment.

Biolage RAW — Ingredients of natural origin for your hair
If Natural Origin is the right thing for the body, it stands to reason that it is the right thing for the hair. A notion to which the hair brains of Matrix are throwing their thumbs up with enthusiasm! This is why there is now a complete line of hair products for every hair type, each containing a high percentage of ingredients of natural origin. It’s called Biolage RAW Think of it as the farm-to-table concept for your hair.

What is the Biolage RAW Experience?
There are two important things to keep in mind about Biolage RAW natural hair care products. The first is that they work very well. Just because they don’t contain highly manufactured conventional cosmetic ingredients, doesn’t mean they aren’t as effective as all the other hair care formulas on the market. Shampoos leave hair cleansed and full of life. Conditioners produce massive shine, smoothness and manageability. The masks go deep to really turn strands into trouble.

And it’s fair to say that using Biolage RAW products far outweighs any lather, rinse, and repeat experience. Imagine shampoos that go from gentle to abundant, sparkling, lather in no time, gently remove dirt and debris, then melt quickly and effectively, leaving hair feeling fresh and restored. Follow up with a light, airy conditioner that spreads easily from top to bottom, then rinses off without streaking. If more TLC is needed, Biolage RAW Conditioning Masks, available at fancy salons, soak hair in delicious softness, then penetrate deep to do their job, leaving hair feeling soft, supple and restored. And with each application, you’ll embark on a delicious, invigorating and indulgent sensory journey, thanks to the soothing aromas of coconut, vanilla, citrus and more.

The natural healing ingredients of the Biolage RAW collection
Is the hair soft and thin? Is it dry and dull? Is it damaged? Thanks to the carefully selected, naturally sourced ingredients from the Biolage RAW collection, there is a healthy diet designed to meet all hair types and scenarios.

Recover. For stressed, sensitized and damaged hair
Too much sun. Too much chlorine. Too much coloring. Too much styling with hot tools and stiff brushes. Too much of everything. Overdoing it has taken its toll on your locks and as a result the hair is just plain tired. It can also be brittle, broken, dry and brittle. He needs a chance to recover. Enter the Biolage RAW Recover diet. A benevolent shampoo designed to restore stressed hair to robust health, leaving it extremely shiny. A miraculous conditioner that repairs and leaves hair stronger than ever. And for 911s stressed hair, a Re-Hab mask reserved for professionals that deeply revitalizes stressed and sensitized hair to rebuild their strength.

Explore the ingredients of natural origin Recover

• Yucca. There are up to 40 species of yucca, and they thrive in desert climates like Mexico and Yucca from the Southwestern United States prevents inflammation, fights bacteria, and serves as an antioxidant to fight the aging process. As an ingredient in Recover Shampoo, it promotes luxurious lather and helps heal hair and scalp.
• Goji Berry. Long supposed to promote a long life in his native country China, the goji berry is rich in minerals, vitamin A and vitamin C. An important ingredient in Recover shampoo, it has anti-aging and anti-damage properties; protects against further damage and restores moisture to exhausted strands.
• Coriander oil. Originally from Middle East, coriander now grows all over the world. Coriander Seed Oil has a sweet, spicy and woody aroma, and it provides powerful restorative and anti-aging benefits to Recover Conditioner, leaving hair strengthened and revitalized.
• Kaolin clay. A superbly rich ingredient, Kaolin Clay allows the Recover Conditioner and Mask to spread evenly and smoothly, allowing the rest of the healing ingredients to penetrate deep into the areas where they are needed most.
• Honeycomb. Millions of bees know the secret. The honeycomb is healing and hydrating. Plus, when combined with essential oils, it reacts with water when rinsed off to remove excess dirt. It is the ingredient of natural origin that gives Recover Mask its super powers to transform ultra-damaged hair.

To feed. For dry and dull hair
Hair needs moisture, simply and simply. This is what gives it flexibility, shine and life! Dry hair just can’t work. If inclement weather, chemical treatments, time or genetics have left hair thirsty for hydration, Biolage RAW Nourish is the refreshing solution. Gentle cleansing shampoo boosts shine. Nourishing conditioner leaves hair super soft and irresistibly to the touch. And for hair in need of a super boost, the Re-Hydrate Mask, reserved for professionals, works life-changing miracles.

Explore Nourish’s naturally sourced ingredients

• Quinoa pods. An exciting part of the green chemistry movement, the quinoa pod was once considered waste. Today, Matrix Biolage RAW has developed a way to sustainably cultivate quinoa husk, which is proven to prevent dehydration and nourish hair thanks to its concentration of vitamins A, B2 and E.
• Darling. Natural and pure, honey soothes and heals the hair. Combined with Quinoa Husk in Nourish Shampoo, it gently cleanses while restoring depleted hydration levels.
• Coconut oil. A rich source of hydration, coconut oil bathes dry hair and gives off a rich, distinct scent. It not only hydrates the hair, but also prevents moisture from escaping so that the hair remains supple throughout the day after using the Nourish conditioner.
• Shea Butter. One of nature’s most effective conditioners, Re-Hydrate Mask Shea Butter envelops hair in a rich emulsion, infusing strands with deep hydration. Dry and dull hair is deeply watered and comes out renewed and refreshed.

Uprising. For flat, fine hair
Full, lush hair is ideal, but many have been blessed with less. Fine hair preserves the longevity of the body and style, so the goal is roundness… and Biolage RAW Uplift is the answer. Daily Purifying Shampoo deeply cleanses without stripping hair. The conditioner gives lush locks without any hint of weight. And the Re-Bodify mask for professionals is the answer if fine hair is stressed and damaged.

Explore the ingredients of natural origin Uplift

• Black sesame. Open sesame is a real thing, because sesame actually increases the diameter of each strand of hair.
• Grapefruit. Tangy and tangy, grapefruit gives fine hair an energizing boost in Uplift Shampoo. Combined with black sesame, it helps strands feel clean, fresh and full, while keeping hair free of residue that could weigh it down.
• Kiwi. A natural astringent, the kiwifruit in Uplift Conditioner stimulates the development, strength and function of hair cells. It also protects against damage from the environment, styling tools and hair chemicals.
• Ginger. This energizing ingredient in the Re-Bodify Mask gently repairs and strengthens hair, without weighing down or building up. The invigorating scent turns the entire treatment into a truly memorable experience.

Treat yourself to Biolage RAW Replenish oil mist
As a hair superfood, this unique spray contains six 100% natural essential oils that have been carefully blended for all hair types. This powerful multitasking can be used daily as a pre-shampoo treatment to improve rashes; as a brushing aid; a curl definer; an overnight treatment or a revitalizing boost. It contains:

• Pure olive oil to strengthen and enhance radiance.
• Pure sunflower oil to protect against UV damage.
• Pure borage oil to promote healthy hair growth.
• Cistus essential oil delicacies with a delicate floral scent and a touch of amber.
• Lemon balm essential oil for a citrus boost.
• Fennel essential oil for a kick of spice.

Ready to join the Biolage RAW movement? Sign up for Natural Origin and enjoy healthy, positive and authentic hair care that offers the perfect balance between nature and science.

Find a salon near you to try the new Biolage RAW today!

About Matrix
MATRIX, the professional leader in hair care and hair coloring in United States, part of L’Oréal the United States Professional Products Division. Founded in 1980, MATRIX is committed to the development of salon professionals and offers a wide range of products including: Biolage, Biolage Advanced, Biolage Cleansing Conditioner, Biolage ExquisiteOil, Biolage Styling, COLORGRAPHICS, COLORINSIDER, ColorSync, Logics, Oil Wonders, SOBOOST. Professionals visit www.mymatrixfamily.com for techniques, formulas, salon resources and more! To connect and chat with MATRIX, go to http://www.facebook.com/matrix; http://www.instagram.com/matrix; http://www.youtube.com/matrix; http://www.twitter.com/matrixfamily; http://www.pinterest.com/matrixfamily. Visit StyleSeat.com/Matrix to make an appointment or purchase genuine Matrix products at your local salon.

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