Kim K and Pete Davidson Both Use This Popular Hair Treatment to Keep Their Blondes Healthy

When I tell you that my hair has been through, I am not exaggerating. I’ve had epic bleach disasters that resulted in gummy, frizzy locks, as well as chemical straightening and keratin treatments. Not to mention that I love hot tools. Basically, I’m not very kind to my hair so I need a product that helps repair my streaks. K18 does just that and you can buy it at Sephora now. Let me explain why it might be necessary to be a gift to yourself.

Although K18 calls its flagship product a mask, you don’t wash the Molecular Repair Leave-In Hair Mask. It doesn’t look like your usual conditioning mask and that’s because it isn’t. The patented bioactive peptide treatment strengthens and improves hair elasticity, while working to reverse damage caused by chemicals and styling. It’s ultra-lightweight, so you don’t have to worry about it weighing your hair down. The formula repairs strands over time, but you’ll still see a difference in how hair looks and feels with just one use.

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Molecular repair mask without rinsing $75

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And I’m not the only one who likes it. In a new interview with SeduceKim Kardashian says she “puts a lot from Olaplex and lots of K18s. (Don’t use them together, though!) She continues to talk about hair, saying hair masks are “really important.” According to K18, Kardashian’s boyfriend Pete Davidson is also a big fan of the brand, so now they can share beauty products.

Here’s how I use it on my wavy, frizz-prone hair, bleached hair. In the shower, shampoo as usual. Do not condition your hair. When you get out of the shower, towel dry your hair and apply a pump or two of the mask to the strands. You need a tiny bit! Give it four minutes to activate, then style your hair as usual. I like to apply another leave-in product, like a moisturizer heat protectionr. The brand recommends using the treatment for the first four to six washes, then as needed.

After having to cut all my hair and go back to my natural color a few years ago, I’m back to the blonde highlights that I love. But this time K18 is going to help me keep my hair as strong as possible. Well, until I did something crazy to mess it up again.

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David R. Brewer