Olaplex is considered the gold standard for transformative hair products, with its #3 best-selling hair treatment enjoying a cult following among hair professionals and normal clients around the world.
So when reports started circulating on online forums like Twitter and TikTok that the treatment could potentially include a harmful ingredient linked to infertility, users were understandably concerned.
Under new EU legislation, an ingredient named butylphenyl methylpropional, also known as lilial, has been banned from being included in all products and must be removed from shelves by March 1, 2022.
Fans of the Olaplex No.3 Hair Protector Repair Mask also seemed concerned about the potentially dangerous ingredient and the prospect that their beloved product will need to be reformulated.
In a statement, Olaplex reassured customers they were not giving up on the cult product and confirmed they had removed the now-banned ingredient in January ahead of EU action. They also insisted that lilial was only used as a fragrance ingredient in Olaplex No.3 and had no benefit for its function. Phew!
“While lilial was previously used as a fragrance in the Olaplex No.3 Hair Perfector, it was never an active or functional ingredient,” their PR team also added,” Olaplex’s statement reads.
“As a precaution, we have proactively removed lilial from our #3 Hair Perfector in the world and have not sold products using this ingredient in the UK or EU since January 2022.”
Speaking to RSVP Live, Mehmet Göker, dermatology specialist at Vera Clinicsaid Olapex users need not worry.
“If you are using the existing Olaplex formula, this ingredient has been used in cosmetics and household cleaning products for many years and the chances of the ingredient affecting fertility are extremely low.
“Olaplex is making the switch as a precaution, however, if you have any concerns with any products you should stop using them immediately and speak to a healthcare professional.
“There is also no need to worry about your beloved product being different with the new formula as the ingredient in question is only used for fragrance purposes, the product will remain the same, only the smell will be slightly different.”