Rita Lowery leads the industry with ethically sourced hair extensions

For consumers looking for high quality hair extensions, the decision ultimately comes down to two types: genuine human hair extensions or plastic synthetic hair extensions.

Although synthetic hair extensions are less expensive, they also present many hurdles for consumers looking to achieve a natural look that blends with their own hair. Synthetic hair is made from manufactured plastic and the finished product, while resembling human hair, is often coarse and stiff to the touch. It’s also harder to maintain – synthetic hair extensions don’t move like natural hair, tangle more easily and can be destroyed if treated with color or heat.

For these reasons, luxury hair extension companies deal almost exclusively with natural human hair from a paid donor. Most human hair is ethically sourced, meaning a donor voluntarily donates their hair and is fairly compensated. Unfortunately, its value as a high-demand product means the human hair trade is also vulnerable to exploitation.

At RITAHAIR Extensions, owner Rita Lowery is committed to ensuring that each of her luxury human hair extensions has been ethically purchased from well-paid donors of their hair. It is a commitment that can change the lives of hair donors.

“When we collect hair, we want to make sure we’re doing it in a very ethical, trustworthy way,” says Lowery. “We pay for our hair very well, and people come to us a lot more than we go out to them.”

“They know the person collecting for me,” Lowery says. “So people willingly want to come to us and donate their hair for my line.”

Although sourcing ethical hair comes at a higher cost, Lowery says the price is worth knowing she’s not just buying genuine, natural human hair for her line — but supporting women. who might otherwise become victims in a market. which can be difficult, even dangerous, to navigate.

Its customers at RITAHAIR Extensions also understand and appreciate its practices – in fact, being known as a company that only engages in the most ethical business practices is another area that sets RITAHAIR apart from other hair extension lines. Whether it’s celebrities getting ready for an important magazine shoot or people from all walks of life planning a wedding or other monumental event, customers come to RITAHAIR Extensions because they know it’s a brand they can trust. they can trust.

Not only that, but customers also understand that when they receive extensions from the RITAHAIR range, they are receiving only the highest quality human hair with unique texture, color and length. Lowery helps clients find the perfect combination for their style, blending extensions seamlessly to create a natural, beautiful look.

As the owner of a line of luxury hair extensions, Rita Lowery has taken every step to ensure her products are ethically sourced and created with care, giving her customers peace of mind. knowing they’re getting only the best – every time.

To learn more about Rita Lowery and her RITAHAIR luxury extensions, visit www.ritaloweryhair.com or follow Rita Lowery on Instagram (@rlowery and @ritaloweryhair).

Written in partnership with Ascend

David R. Brewer